Tuesday, January 6, 2009

Low Book Sales� Offers Consumers its New Line of Eco-Friendly Vehicles

While waiting for this new class of vehicles to get to market in significant numbers, Low Book Sales will continue to offer its fleet of vehicles that offer over 31 Highway MPG. By today's standards, the current fleet is considered green, and already generates savings for their SUV and truck clients in their fuel costs an average of $157 per month.

Lindon, Utah (PRWEB) January 6, 2009 -- Low Book Sales®, Utah's largest non-manufacturer affiliated car dealer, announced it will be thinking about the global warming issues and our eco-system by bringing together a fleet to offer its customers that is full of new cars, trucks, and sport utility vehicles. More hybrids, CNG (compressed natural gas), and bio diesel units will be on the sales floor for its clients to look at and test drive.

While waiting for this new class of vehicles to get to market in significant numbers, Low Book Sales will continue to offer its fleet of vehicles that offer over 31 Highway MPG. By today's standards, the current fleet is considered green, and already generates savings for their SUV and truck clients in their fuel costs an average of $157 per month. When shopping online at www.lowbooksales.com clients can actually use a MPG search feature to more easily locate these cost saving models.

When looking at their current sales volumes, Low Book Sales is already raising the bar by selling the higher volumes of vehicles with these fuel ratings. They are being recognized as the most forward-thinking independent car dealers in the USA. The benefits to customers will be realized for many years in the future even if fuel prices even though we have seen a shorter than expected period of higher than normal gas prices, with their rise back up expected in the future. While Low Book Sales has helped the community in the past with their charitable contributions, for which they have become well-known, they wanted to focus their attention on the overall community and the environment with this commitment to the future.

The move to more fuel-efficient, alternative energy transportation has gotten much attention by consumers, the government and the automotive industry, as a major area of impact for the economy in this last election and with the bailouts of the US manufacturers recently.

Known for their creative slogans and tag lines for over 11 years in the industry, they are remembered for such jingles as "Apply Today • Drive Away," "A Better Way To Buy A Car," and "Building Customers For Life." Their donations from each car sale of $50.00 has gone to such great causes as to assist the victims of Hurricane Katrina, needy patients at Primary Children's Medical Center, local victims of drunk driving accidents, The Festival of Trees, and other recognized community causes.

They offer special benefits to their customers with every sale including a 3,000 mile warranty for 45 days, roadside assistance for free, the ability to exchange a vehicle for a different one for seven days after delivery, and certified repair work (including new tires and brakes, etc.) worth over $1,000.

Check out www.lowbooksales.com for more information.

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[Via Automotive]

Posted by prolink at 1:45 AM 0 comments

Formaldehyde Threat in Trailers, R.V.s and Mobile Homes Minimized by New Portable Air Filter

With detectable levels of outgassed formaldehyde well above levels recommended by the Centers for Disease Control (CDC) in such mass-produced environments as mobile homes, R.V.s and trailers, one Indianapolis-based company is looking to provide viable portable air filtration solutions to combat the rising concern of formaldehyde gas in an airborne environment.

Indianapolis, IN (Vocus/PRWEB ) January 6, 2009 -- With detectable levels of outgassed formaldehyde well above levels recommended by the Centers for Disease Control (CDC) in such mass-produced environments as mobile homes, R.V.s and trailers, one Indianapolis-based company is looking to provide viable portable air filtration solutions to combat the rising concern of formaldehyde gas in an airborne environment.

"If you are the new or recent owner of a trailer, R.V. or mobile home, there's a highly likely chance you experienced or are experiencing some form formaldehyde outgassing," says Dave Hearn, president of Pure Air Systems Inc. "We've developed a portable air filtration solution that specifically combats formaldehyde outgassing."

If you are the new or recent owner of a trailer, R.V. or mobile home, there's a highly likely chance you experienced or are experiencing some form formaldehyde outgassing
Formaldehyde is a preservative chemical almost universally used in the construction of RV's, trailers, mobile homes, even particle-board furniture and industrial carpeting, said Hearn.

"This chemical leeches into the environment, yields a noticeable, pungent smell and can cause watery eyes, nausea and breathing problems. We've configured our portable air filters with special carbon filters to significantly reduce the amount of airborne formaldehyde."

This portable system was originally designed with a HEPA filter for use in apartments, condominiums and other smaller enclosed spaces. The carbon-filtered systems can be converted back to the HEPA based system after about a year of use within a high-concentration formaldehyde environment.

"It's a win-win investment if you own a trailer, mobile home or R.V. Safely reduce the formaldehyde concentration during your first year of use of the product, and then have a high-quality portable air filter available in your environment thereafter," said Hearn.

Formaldehyde concentration in trailers caused a national firestorm when it was revealed that the mobile trailers offered to New Orleans residents after Hurricane Katrina tested at up to three times the allowable level as defined by the CDC.

For more information about portable air filtration solutions, visit www.pureairsystems.com.

Pure Air Systems has been manufacturing HEPA air filtration systems since the technology's infancy for both commercial and residential applications. With over 20 years in the industry, Pure Air Systems. understands that customers want high-quality HEPA air purifiers and high-quality information. Specific details regarding HEPA air filters and technology can be found on the Pure Air Systems website www.pureairsystems.com.

Contact:
Dave Hearn, President
317-291-4341   

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[Via Automotive]

Posted by prolink at 1:45 AM 0 comments

Holland Motor Homes Joins Newell Coach Sales-and-Support Team

Newell Coach Corporation, the leading seller of luxury motorcoaches priced at $1 million and above, announced that Holland Motor Homes of San Diego, CA, and Holland, MI, will be offering sales-and-service support for Newell motorcoaches. This will be more convenient for Newell customers in California, Arizona and Nevada; and Michigan, Illinois, Ohio, and Wisconsin.

Miami, OK (PRWEB) January 6, 2009 -- Newell Coach Corporation, the leading seller of luxury motorcoaches priced at $1 million and above, and Holland Motor Homes, the premier dealer of luxury motorhomes, announced that Holland's locations in San Diego, CA, and Holland, MI, will provide sales and service support for Newell motorcoaches. Beginning immediately, Holland will display Newell coaches and provide Newell coach maintenance and warranty service at both locations.

News Image

Holland Motor Homes is excited to offer sales and service support for Newell motorcoaches
This will be more convenient for Newell customers in California, Arizona and Nevada; and Michigan, Illinois, Ohio, and Wisconsin.

"Holland Motor Homes is excited to offer sales and service support for Newell motorcoaches," Mike Dykstra and John Dykstra, owners of Holland Motor Homes, said in a joint statement. "Newell motorcoaches offer high performance and easy handling; spacious, luxurious living; and advanced features unmatched in the bus-class marketplace. We look forward to offering the Newell product to our clientele and providing Newell owners with after-sale support."

"Unlike most motor homes that are production models purchased from dealers' inventories, most Newells are custom-built for their purchaser," said Newell president, Karl Blade. "This will continue with Holland's clients."

"The Holland Motor Home organization and the Dykstra family have been leaders in our industry since 1966," Blade continued. "Holland has a stellar reputation for customer service and integrity. The association of Holland Motor Homes and Newell is a natural partnership."

About Holland Motor Homes:
With locations in and San Diego, CA, and Holland, MI, Holland Motor Homes is one of the nation's most respected luxury motorhome dealers. In business for over 40 years, Holland has consistently earned recognition and awards for exceptional customer satisfaction in both sales and service. For more information about Holland's San Diego, CA, location, call: 1-800-961-4464, or visit: http://www.hollandmotorhomes.com. For more information about the Holland, MI, location, call:1-800-221-7197, or visit: http://www.holland-motorhomes.com.

About Newell Coach:
Newell Coach Corporation is the leading designer and manufacturer of custom luxury motorcoaches. Newell motorcoaches feature state-of-the-art design and materials, custom furnishings and appliances, and full-time customer service and support. Based in Miami, OK, Newell has been manufacturing custom coaches since 1967. For more information, call: 1-888-363-9355, or visit: http://www.newellcoach.com.

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[Via Automotive]

Posted by prolink at 1:45 AM 0 comments

Harley-Davidson's Brand Strength Backs the Bottom Line- Sportster Motorcycles Guaranteed on Trade-In Value

Harley-Davidson recently announced it will guarantee the value of its legendary Sportster motorcycles by backing their trade-in value.

Milwaukee, WI (PRWEB) January 6, 2009 -- Harley-Davidson's Brand Strength Backs the Bottom Line- Sportster Motorcycles Guaranteed on Trade-In Value.

We Ride Free
We Ride Free

Harley-Davidson riders who either buy a new Sportster motorcycle or trade in their recently purchased Sportster between Dec. 26, 2008 and Mar. 31, 2009, will get the Sportster's original MSRP value (see note below) when they trade up to a Harley-Davidson Big Twin or VRSC motorcycle.

"This effort is driven by the uniquely strong value of Harley-Davidson motorcycles," said Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer. "Our strong trade-in values allow us to offer something nobody is likely to match."

The offer includes the following details:

  • Riders purchasing 2008 or 2009 model year Sportster 883 or 1200 motorcycles (excluding XR1200) at a participating Harley-Davidson dealership between Dec. 26, 2008 and Mar. 31, 2009 can trade that Sportster in within one year to receive original MSRP on trade-in for qualifying Harley-Davidson Big Twin or VRSC motorcycles.
  • Riders trading in a 2007-2009 model year Sportster 883 or 1200 motorcycle at a participating Harley-Davidson dealership between Dec. 26, 2008 and Mar. 31, 2009 will receive the original MSRP on that Sportster toward the purchase of qualifying Harley-Davidson Big Twin or VRSC motorcycles.

For additional information on the offer, interested customers should visit a participating Harley-Davidson dealer or go to www.h-d.com/ridefree.

The MSRP value used for trade-in will be the factory-delivered MSRP (including factory installed options) of the qualifying new motorcycle excluding parts and accessories, taxes, titles, licenses, set-up/prep charges, Extended Service Plan, GAP coverage and any dealer add-ons, and regardless of the amount actually paid.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com

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[Via Automotive]

Posted by prolink at 1:45 AM 0 comments

Pedata RV Center Looking Forward to Offering Hybrids to RV Consumers

Pedata RV Center sees the introduction of new technology as a wonderful indicator of positive movement for the recreational vehicle industry. As financing problems arise to cast shadows, the introduction of amazing new technologies like the Fleetwood Hybrid offer hope for a brighter future. On December 26, 2008, Fleetwood Enterprises RV Group presented its Hybrid motorhome offering an increased fuel economy up to 42%. Pedata RV Center looks forward to offering the Fleetwood Hybrid to consumers.

my new symbol of hope for the industry. I love when new technology offers new possibilities to RVers and when it can happen at a time when many are down on the industry it's even better. And when it can happen when consumers are down on EVERYTHING across industry lines…it's amazing.

Phoenix, AZ (Vocus/PRWEB ) January 6, 2009 -- As the Fleetwood Enterprises RV Group presented its Hybrid motorhome on December 26, 2008, Pedata RV Center and other dealers across the nation took notice. The introduction of new technologies advantageous in today's economy and environment make looking towards the future with a bright outlook that much easier.

News Image

Amid the many negative news items, the countless dealers struggling under the weight of the current economical gloom, and the recent loss of not only financing options for consumers, but financing options for the dealers themselves…the Fleetwood's Hybrid RV was a welcome, and hopeful, respite. Clint Ethington of Pedata RV Center labeled the Fleetwood RV "my new symbol of hope for the industry. I love when new technology offers new possibilities to RVers and when it can happen at a time when many are down on the industry it's even better. And when it can happen when consumers are down on EVERYTHING across industry lines…it's amazing."

The Fleetwood Hybrid Details:

  • ecoFRED hybrid electric power chassis by Freightliner Custom Chassis
  • increased fuel economy up to 42%
  • easy refueling at any diesel fuel station
  • zero compromise in payload capacity
  • internal combustion diesel engine/electric motor driven by lithium-ion batteries
  • Eaton 6-speed, automated-manual transmission
  • Towing capacity of 37,000 lbs.
  • Lithium-ion batteries recharged through operation of diesel

For More Information:
For more information on Pedata RV Center or current trends in the RV industry contact Clint Ethington, General Manager, at clint @ pedatarvcenter.com or by phone at: 1-888-545-8314 or 520-807-0900. Or visit Pedata RV Center online at www.pedatarv.com.

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[Via Automotive]

Posted by prolink at 1:45 AM 0 comments

Monday, January 5, 2009

Wayne Taylor Racing Chooses Petrol Eyewear

Petrol's Polarized Driving Sunglasses are on the Track as Team Prepares for the Prestigious Rolex 24 At Daytona

Daytona Beach, Fla. (PRWEB) January 5, 2009 -- As Wayne Taylor Racing (WTR) gears up for the 47th running of the Rolex 24 At Daytona--the opening race of the Grand-Am Rolex Sports Car Series 2009 season--its team drivers, mechanics and pit crew are doing so in Petrol Eyewear's premium driving sunglasses. A 2009 sponsor of WTR, Petrol Eyewear has equipped every member of the team with its polarized driving sunglasses, including veteran drivers Wayne Taylor and Max Angelelli, who--along with Brian Frisselle and Pedro Lamy--will pilot the No. 10 SunTrust Racing Ford Dallara during the classic endurance race January 24-25.

Petrol Eyewear will also be seen on IndyCar phenom Ryan Briscoe, who is returning to endurance racing and the Rolex 24 At Daytona as a driver for Penske Racing.

Clearly the team at Petrol understands what's important to motoring enthusiasts, and they have delivered it in their eyewear line.
Now available at www.petroleyewear.com and select retail locations, the Petrol line features a mix of high-performance Grilamid/plastic frames along with metal and ultra-light titanium models, suitable for a variety of sport and leisure activities. What truly sets Petrol apart, however, is its focus on lens quality. Most styles feature the company's signature Repelium7 lens--a multi-layer, injected polarized polycarbonate with an ultra-slick surface that resists scratches, smudges, oils, water, fogging and fingerprints. Inside the lens, an anti-reflective coating eliminates eye strain-inducing "bounce-back" glare. Petrol light filtering technology provides 100% protection from harmful ultraviolet (UV) rays--absorption to 400 nanometers--while built-in blue light suppression sharpens the wearer's vision while protecting the eyes from damaging, high-intensity visible light. Optically correct and distortion-free, Petrol Repelium lenses are individually cast and vacuum-coated in France and Italy.

"These are excellent sunglasses," said Wayne Taylor, a two-time champion at Daytona who functions as owner and occasional driver for SunTrust Ford Dallara of Wayne Taylor Racing. "Clearly the team at Petrol understands what's important to motoring enthusiasts, and they have delivered it in their eyewear line."

Petrol driving sunglasses range in price from $120-200 USD and carry a one-year warranty.

About Petrol Eyewear
Established in 2007, Petrol Eyewear is a manufacturer of premium quality polarized driving sunglasses. Headquartered in Huntington Beach, Calif., Petrol is a subsidiary of TSW, a leading producer of alloy wheels with a 30-year history of incorporating race-inspired technology into everyday driving. Developed by automotive enthusiasts and endorsed by professional race car drivers, Petrol offers superior optics designed to increase depth perception, sharpen vision, reduce eye fatigue, and protect the wearer from harmful UV and high-intensity visible light.

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[Via Automotive]

Posted by prolink at 2:45 PM 0 comments

South Carolina IABC Event to Hear from BurrellesLuce Exec on Best Ways to Reach Multi-Generation Audience

BurrellesLuce Vice President Johna Burke will describe communication tactics that can bridge the generation gap in remarks to be delivered on Tuesday, Jan. 6, at a professional development luncheon sponsored by the South Carolina Chapter of the International Association of Business Communicators (IABC). Additional details can be obtained on the chapter's website (www.sc-iabc.com) or from Stefanie Caraviello at 803-255-2635 or stefanie.caraviello (at) scchamber.net.

Livingston, NJ (PRWEB) January 5, 2009 -- BurrellesLuce Vice President Johna Burke will describe communication tactics that can bridge the generation gap in remarks to be delivered in Columbia, S.C., on Tuesday, Jan. 6, at a professional development luncheon sponsored by the South Carolina Chapter of the International Association of Business Communicators (IABC).

In her presentation, titled "Four Generations of Audience, Four Generations of Media -- One Approach to Media Measurement," Burke will offer suggestions that public relations practitioners can use to best communicate with each of the following generations:

Four Generations of Audience, Four Generations of Media -- One Approach to Media Measurement

  • Traditionalists. Born before 1946, traditionalists were shaped by the Great Depression, World War II, and the Korean War.
  • Boomers. Born 1947 to 1964, these consumers came of age during the civil rights movement, the sexual revolution, the Cold War, Vietnam, and the assassinations of prominent national figures.
  • Generation Xers. Born 1965 to 1976, they have lived through significant world events and changes such as Watergate, the 1970s energy crisis, women's liberation, the first Gulf War, and the falls of the Berlin Wall and the U.S.S.R.
  • Millennials. Born 1977 to 1989, these consumers have witnessed 9/11, the Oklahoma City bombing, deadly school shootings, and the impeachment of a president.

"Perhaps because of the events that shaped their lives, these generations have different values and utilize the various media in distinctly different ways," Burke said. "PR practitioners must know those attitudes and habits to find the appropriate tools to maximize their message among their targeted generations." But while the generations' attitudes differ, she noted, "the benchmarks used to measure the impact of media coverage should be the same for all of them."

Prior to joining BurrellesLuce, Burke was director of public relations and investor relations for U-Haul International. She currently serves as the IABC's Southern Region chairperson, and is a member of the Public Relations Society of America.

Additional details regarding the South Carolina IABC's Jan. 6th luncheon can be obtained on the chapter's website (www.sc-iabc.com) or from Stefanie Caraviello of the South Carolina Chamber of Commerce, who is the chapter's programming vice president. Her telephone number is 803-255-2635, and her email address stefanie.caraviello (at) scchamber.net.

About BurrellesLuce
BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's online platform, called BurrellesLuce 2.0, enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. The company recently introduced BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches covering the most local, national, and international online news from free and subscription sources, including social media.

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[Via Automotive]

Posted by prolink at 12:45 PM 0 comments

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