Thursday, November 20, 2008

U.C. Berkeley Global Venture Lab Unveils Impact Analysis for Large-Scale Deployment of Electrical Vehicles in California

Newly-Launched Technical Brief Series Models the Effect of the "Public-Private Partnership for Electric Vehicles" Announced Today

Public-Private Partnership for Electric Vehicles

Berkeley, Calif., (PRWEB) November 20, 2008 - U.C. Berkeley's Global Venture Lab today unveiled early results of a study modeling the impact of large-scale electric vehicle deployment in the Bay Area. This announcement follows today's news from the California Governor's office, the mayors of San Francisco, San Jose and Oakland, Better Place of Palo Alto, the Bay Area Council, and the Silicon Valley Leadership Group, announcing a public-private partnership for California to lead the nation in switching from carbon-based transportation to sustainable mobility based on clean electric vehicles.

The U.C. Berkeley research team analyzed the impact on California's electrical grid, and developed an economic analysis, and explored deployment strategies. Key preliminary findings include:

  • Large-scale electric vehicle deployment would have a moderate effect on the California peak electricity load;
  • In California, wind generation is cost-competitive with fossil fuel energy sources for supplying electric vehicles, whereas solar power supply is currently an economically less viable option;
  • Santa Clara, San Mateo, and Alameda counties are best suited for an early infrastructure rollout;
  • Early adopters are likely to be professionals in the high-tech sector who commute in or out of Silicon Valley and professionals whose commutes combine both driving and public transportation;
  • In two decades, significant adoption would lead to an annual $175 billion savings at the gas pump for US consumers, while the battery industry would experience a $120 billion gain, which combined would notably decrease the US trade deficit;
  • Electric vehicles would lower total cost of ownership by more than $7,000 compared to a conventional internal combustion engine vehicle.
The U.C. Berkeley impact analysis marks the launch of the Global Venture Lab Technical Brief series, with all three initial documents available for free download at http://cet.berkeley.edu/. Together they present the preliminary results of a multi-disciplinary graduate research project conducted by the Global Venture Lab this fall and advised primarily by faculty from U.C. Berkeley's Industrial Engineering and Operations Research department.

The authors, graduate students from the College of Engineering, the Goldman School for Public Policy and the Haas Business School, will present their findings to representatives from Better Place and a variety of policy organizations in an executive summit this Friday at U.C. Berkeley.

"The Global Venture Lab Technical Briefs are the preliminary results of a new category of research projects," said Ikhlaq Sidhu, a professor in the Industrial Engineering and Operations Research department, Co-director of the Global Venture Lab, and Director of the Center for Entrepreneurship & Technology. "Our approach is to identify and examine meaningful challenges -- with high social impact -- and the potential to not only create new companies, but to create new industries. The Better Place initiative, announced for California today, clearly fits these parameters."

"With our world-class faculty and students and our focus on the innovative design and engineering of large and complex real world systems, the Industrial Engineering and Operations Research department is uniquely positioned to be the 'glue' that integrates multi-disciplinary expertise to address the critical issues facing society in the 21st century," said Phil Kaminsky, the other Co-Director of the Global Venture Lab and a professor in the Industrial Engineering and Operations Research department.

About U.C. Berkeley Global Venture Lab
U.C. Berkeley's Global Venture Lab seeks to foster entrepreneurship within the university and to bring Berkeley research to industry collaborations. To these ends, the Global Venture Lab provides mentoring and support to new Berkeley ventures and hosts multi-disciplinary research projects. Global Venture Lab is supported by the Center for Entrepreneurship & Technology and the Management of Technology program, as well as an extensive network of entrepreneurs and professionals from industry. U.C. Berkeley Global Venture Lab has partners in China, Finland, and India.

About the U.C. Berkeley Center for Entrepreneurship & Technology
Through teaching, programs, and research, the Center for Entrepreneurship & Technology (CET) equips engineers and scientists with the skills to lead, innovate, and commercialize technology in the global economy. U.C. Berkeley faculty and students have started more than 200 U.C. ventures in areas such as IT, biotechnology and clean energy. More information on the CET here: http://cet.berkeley.edu/

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Spruce Up Your Home for the Holidays for Pennies : New Rejuvenate Home Renewer System Protects Your Home and Your Wallet

Spruce Up Your Home for the Holidays for Pennies

New Rejuvenate Home Renewer System Protects Your Home and Your Wallet

MIAMI (Business Wire EON/PRWEB ) November 20, 2008 -- Wish you could spruce up your home for the holidays, but strapped for time and cash in today’s tough economy? Here are tidings of comfort and joy: Joseph McDonnell, founder and chief executive officer (CEO) of For Life Products (FLP), today announced a special holiday promotion for the Rejuvenate Home Renewer System, a complete line of floor and cabinetry care products that easily and efficiently restores cabinets and floors in kitchens and all rooms as well as other household surfaces to a like-new, professional-quality finish, with a simple push of a mop or a swipe of a mitt – and without the hassle and cost of making actual renovations.

In today's tough economy, consumers are looking for ways to prepare their homes for the holidays in minutes instead of months and keep them protected and looking new without spending a small fortune to refinish their floors and remodel their kitchens, not to mention avoid the huge mess and contractor hassles
“In today’s tough economy, consumers are looking for ways to prepare their homes for the holidays in minutes instead of months and keep them protected and looking new without spending a small fortune to refinish their floors and remodel their kitchens, not to mention avoid the huge mess and contractor hassles,” McDonnell said. “Savvy consumers are turning to the Rejuvenate Home Renewer System as a way to obtain professional-quality results and maintain the quality of their lives and their homes at an incredibly low price.”

News Image Saving homeowners thousands of dollars, the Rejuvenate Home Renewer System is specially priced at $19.99 through Jan. 15, 2009, and includes discounted holiday shipping for $5. The kit includes:

  • Rejuvenate Floor Restorer & Protectant, which enables users to mop on new floors in less than 20 minutes. The 16-ounce bottle provides enough product to renew two 13 ft by 12 ft rooms or one 20 ft x 16 ft room.
  • Rejuvenate Cabinet & Furniture Restorer, which restores, seals and protects all wood cabinets and furniture from grime and water damage with a simple swipe of a mitt, and is proven to work great around kitchen sinks. The eight-ounce bottle has enough product for an entire kitchen (about 63 linear feet).
  • Rejuvenate Clean & Revive Spray-On Floor Cleaner Spray Bottle, a 22-ounce bottle of pH-balanced, ready-to-use product that cleans floors and extends the beautiful shine.
  • Rejuvenate Clean & Revive Floor Cleaner Concentrate, an eco-friendly product that helps protect the environment by minimizing waste, as the 32-ounce bottle provides enough concentrate to mix 54 bottles.
  • Microfiber Mop Bonnet Applicator, which enables anyone to obtain professional-quality results and is machine washable. One is included free as part of the kit.
  • Microfiber Mitt Applicator, which is used to apply the cabinet and furniture restorer and is machine washable. One is included free as part of the kit.

Designed for use on almost every type of hard surface flooring including hardwood, tile, laminate, vinyl and stone (including marble and granite), the Rejuvenate Floor Restorer & Protectant is not a floor cleaner. It’s a renewing, restoring product that provides like-new shine, seals grout, fills in scratches and makes homes safer for people and pets alike by adding up to 50 percent more traction to floors. The Cabinet & Furniture Restorer similarly surpasses everyday cabinet cleaning to fill in scratches and restore shine. Just as important, it protects against new scratches and water damage. Both include a new ultra-violet (UV) ray barrier that shields surfaces from the sun’s damaging effects, so they also protect your investment.

About For Life Products

For Life Products (FLP), with headquarters in Miramar, Fla., manufactures and markets innovative, practical home and automotive surface-care products designed to improve the quality of everyday life. FLP’s core products include the Rejuvenate home care line and Detail Magic car care line, which enable consumers to get professional-quality results and like-new showroom finishes for their homes and vehicles. Launched by entrepreneur Joseph McDonnell, FLP’s products provide significant value and eco-friendly components that appeal to consumers interested in safeguarding their investments in challenging economic times while doing their part to protect the environment. Rejuvenate is available nationwide at leading retailers, including The Home Depot and Target, and Detail Magic is available nationwide at select Home Depot stores. Both product lines are also available through leading online retailers and via the company’s Web site at www.forlifeproducts.com. For additional information, visit www.forlifeproducts.com or call any time toll free 1 (877) 959-1234.

Editor’s Note: Interviews, photographs and product samples are available upon request.

MULTIMEDIA GALLERY

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5837238

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GM's CEO's Comments Resonate with SmartFinds Internet Marketing

Detroit Metropolitan Internet Marketing agency helps companies succeed in the digital environment.

Birmingham, Michigan (PRWEB) November 20, 2008 -- SmartFinds Internet Marketing supported comments today from one of the Big Three automakers that the digital environment is an important focus for the automotive industry.

Internet Marketing
Internet Marketing

"Automakers do understand that the digital environment is paramount to their efforts. The automotive industry has focused on the Internet for a while now," commented Melih Oztalay, CEO of SmartFinds Internet Marketing. "The challenge for automakers is finding creative ways to utilize the Internet more efficiently and effectively to increase their bottom line."

A 129% increase, has been reported by InternetWorldStats.com, in Internet users from 2000 to 2008 in North America, which represents a 74% penetration of the total population. Digital media tends to be more efficient while Internet advertising and Internet marketing campaigns are less expensive, with longer shelf life and longer value.

Automakers do understand that the digital environment is paramount to their efforts. The automotive industry has focused on the Internet for a while now
"Digital marketing provides companies with a two-way communication outlet to not only push advertising, but to also pull feedback and provide support," added Oztalay. "In the automotive segment the car makers can listen to the wide ranging relevant conversations online that contribute information about the consumer interests and concerns. The Internet is the largest focus group in history."

About SmartFinds Internet Marketing
SmartFinds is a digital marketing agency providing mid- to large-sized corporations with digital creative, digital marketing, and digital advertising solutions for the Internet. The most critical element of SmartFinds Internet Marketing service is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way. Some of SmartFinds clients include Delphi, Flagstar Bank, Guardian Industries, McCann Erickson, Wendy's and Vietnam Veterans of America. You can learn more about SmartFinds at www.SmartFindsMarketing.com.

Contact:
Doug Menzer
330 E. Maple Road, Suite 503
Birmingham MI 48009
866.501.5758
doug@smartfindsmarketing.com

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Lumidigm Biometric Sensor Included in Popular Science Best of What's New for 2008 : Venus Series Fingerprint Sensor Called a Breakthrough Product by the World's Largest Science and Technology Magazine

Lumidigm Biometric Sensor Included in Popular Science Best of What’s New for 2008

Venus Series Fingerprint Sensor Called a Breakthrough Product by the World’s Largest Science and Technology Magazine

ALBUQUERQUE, N.M. (Business Wire EON/PRWEB ) November 20, 2008 -- Lumidigm, Inc. is proud to announce that its Venus Series Fingerprint Sensor is one of 100 technologies and products recognized by Popular Science as the Best of What’s New™ for 2008. The Venus product is the first high-volume multispectral imaging biometric sensor available on the market. Designed for ease of integration, the Venus fingerprint sensor features exceptional real world biometric performance, liveness detection, and a user-friendly and intuitive interface.

For 21 years, Popular Science's Best of What's New awards honor the innovations that make a positive impact on life today and change our views of the future
“For 21 years, Popular Science’s Best of What's New awards honor the innovations that make a positive impact on life today and change our views of the future,” says Mark Jannot, Editor-in-Chief of Popular Science. “PopSci’s editors evaluate thousands of products each year to develop this thoughtful list. There’s no higher accolade Popular Science can give.”

News Image Lumidigm’s Venus fingerprint sensors with multispectral imaging technology work on virtually anyone, anytime, in any environment. Individuals can use the sensor without special preparation or training about how best to place their finger. Further, many people who were previously unable to use touch biometrics are able to use the Venus sensor. “We’ve seen user satisfaction with biometrics increase with each Lumidigm Venus deployment,” said Bob Harbour, Chairman and CEO of Lumidigm. “In the end it’s the opinion of the people who use the sensors every day in the real world that matters, and we’re honored to have improved their experience with biometrics.”

Venus fingerprint sensors are used in a wide range of applications including workplace security, international border crossings, and asset management. Millions of people around the world have found it easy to use Lumidigm’s multispectral biometric technology.

“On behalf of the International Biometric Industry Association, I want to congratulate Lumidigm on this recognition from Popular Science,” said IBIA Chairman and President Walter Hamilton. “Inclusion of the Lumidigm Venus product on the Best of What's New list is a further indication that the science of biometrics is advancing into mainstream awareness and acceptance.”

The Lumidigm Venus sensor is one of ten items that appear in the new “Security” category of the 2008 Best of What’s New list, available online and in the December issue of Popular Science.

About Best of What's New

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. The winners — the Best of What's New — are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What's New in 1987. Best of What’s New awards are presented to 100 new products and technologies in 11 categories: Auto Tech, Aviation & Space, Computing, Engineering, Gadgets, Green Tech, Health, Home Entertainment, Home Tech, Recreation, and Security.

About Popular Science

Founded in 1872, Popular Science is the world’s largest science and technology magazine; with a circulation of 1.3 million and 6.8 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what’s new and why it matters. Popular Science is published by Bonnier Active Media, a subsidiary of Bonnier Corporation.

About Lumidigm

Lumidigm, Inc. (www.lumidigm.com) deploys biometric systems that work quickly and effectively on all people in all environmental conditions. Headquartered in Albuquerque, New Mexico, Lumidigm sensors are distributed worldwide. Lumidigm’s initial venture capital investors are DFJ New England, Epic Ventures, and International Venture Fund. Other investors include Draper Fisher Jurvetson, Intel Capital, Methode Electronics, Motorola Ventures, New Mexico Co-Investment Partners managed by Fort Washington Capital, Solstice Capital, and Sun Mountain Capital.

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Wednesday, November 19, 2008

Michigan Accident Lawyers Named ''The Best Lawyers in Metro Detroit''

Personal injury lawyers Lawrence Gursten and Steven Gursten of Michigan Auto Law have been named ''The Best Lawyers in Metro Detroit'' for 2009 by DBusiness Magazine. The accolade highlights the father-son duo's legal expertise amid a changing landscape of complicated No-fault and car accident law.

Southfield, MI (PRWEB) November 20, 2008 -- Car accident lawyer Lawrence Gursten and truck accident specialist Steven Gursten of Michigan Auto Law have been named "The Best Lawyers in Metro Detroit" for 2009 by DBusiness Magazine, a Detroit business journal.

The magazine honored Michigan lawyers who are well-versed in nearly every aspect of the law, including auto negligence, personal injury, mergers and acquisitions and corporate governance. The attorneys were chosen based on peer reviews from the Best Lawyers in America list for metro Detroit, by the Best Lawyers in America peer review publication.

The Best Lawyers in Metro Detroit
Steve Gursten and Larry Gursten were named under the personal injury litigation specialty. Michigan Auto Law (Gursten, Koltonow, Gursten, Christensen and Raitt, PC) is a third-generation law firm with 16 lawyers specializing in helping people who have been seriously injured or killed in car accidents, truck accidents and motorcycle accidents throughout Michigan. The firm has received the top reported jury verdict for automobile accident cases in Michigan for four of the past seven years.

"I'm happy to be named among the best of the best Michigan lawyers," said Steve Gursten, managing partner of the Southfield-based firm. "But what I really hope comes of the honor is more recognition that these are truly unique areas of law that require lawyers who are experts. Lawyers can't handle a truck accident case like they would a car accident case. It requires a lot of specialization. That's why we're able to help so many people whose lives have been devastated."

Added Larry Gursten, founder of the law firm, "We must remember that lawyers helping people remains the noblest aspect of our legal profession. I believe that because we have been consistently able to obtain great verdict and settlement results for our clients, the legal community is recognizing us."

Steve Gursten is available for comment on the subjects of automobile insurance no-fault litigation, commercial truck accidents, traumatic brain injury cases and automobile negligence in Michigan.

The 2009 award from DBusiness Magazine is the latest in a series of legal honors in 2008-09 for Steve Gursten and Larry Gursten, including:

  • AV-rated lawyer, Martindale-Hubbell,
  • Michigan Super Lawyer, Super Lawyers magazine,
  • Best Lawyers in America, Best Lawyers peer review publication,
  • Top 100 Trial Lawyer, American Trial Lawyers Association, and
  • 2005 Lawyer of the Year, Michigan Lawyers Weekly.

About Michigan Auto Law:
Michigan Auto Law is a third-generation law firm with 16 lawyers specializing in helping people who have been seriously injured or killed in car, truck and motorcycle accidents throughout Michigan. The firm has received the top reported jury verdict for automobile accident cases in Michigan for four of the past seven years. Michigan Auto Law is headquartered in Southfield at 26555 Evergreen Road, Suite 1530, (800)777-0028. The firm also has offices in Detroit, Ann Arbor, Grand Rapids and Sterling Heights. For more information, visit www.michiganautolaw.com.

About Lawrence Gursten:
Lawrence E. Gursten's triumphant legal career spanning more than 40 years got off to quite a start when he joined his father's firm in 1965 having achieved the highest score on the Michigan Bar Exam. From there, Larry developed a passion for helping seriously injured people throughout Michigan battle powerful insurance companies, and he continues to advocate for them today. With a strong belief that knowledge is power, Larry has lectured and moderated extensively at seminars and legal conventions across the state, especially on the subjects of helping clients with traumatic brain, neck and back injuries and strategies for litigating automobile and truck accident cases. Larry has been requested as an expert speaker to the Michigan Legislature on the Michigan automobile no-fault law. He has appeared on television and in print discussing auto insurance and the no-fault law. Larry has even taken gross anatomy classes at the Wayne State University School of Medicine to better understand his clients' injuries.

About Steven M. Gursten:
Steven M. Gursten is recognized as one of the nation's top experts in serious car and truck accident injury cases and automobile insurance no-fault litigation. In addition to achieving some of the highest car and truck accident settlements each year for injury victims in Michigan, Steve has received the largest jury verdict in car accident cases for three of the past six years. He serves on the executive board of the American Association for Justice Traumatic Brain Injury Group and is on the board of governors for the Association of Interstate Trucking Lawyers of America. For more information about Steve, read his blog on Michigan auto accident law.

Contact:
Natalie Marie Lombardo
Public Relations Director
Gursten, Koltonow, Gursten, Christensen & Raitt, PC
26555 Evergreen Road, Suite 1530
Southfield, MI
Phone: (248) 353-7575, Ext. 269
Fax: (248) 353-4504
www.michiganautolaw.com

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Action Donation Services to Process Car Donations for Orphaned Children's Foundation

Action Donation Services® announced today that they have partnered with the Orphaned Children's Foundation to be their exclusive agent nationwide for the receiving and processing of donated property including cars, boats, yachts, RV's, trucks, motorcycles, aircraft and miscellaneous heavy equipment.

We are pleased to be able to help the Orphaned Children's Foundation with our unique services. The Foundation works worldwide to raise public awareness and ease the financial burden of adoption. We especially like their Military Families Adoption Grant Program that is restricted to assisting military service members, their families and certain Veterans of the U.S. Armed Services

San Diego, CA (PRWEB) November 20, 2008 -- Action Donation Services® (ADS) announced today that they will be processing car, boat and other property donations to benefit the Orphaned Children's Foundation (OCF). OCF is a non-profit organization committed to providing grants to families who wish to adopt a child.

News Image

"We are pleased to be able to help the Orphaned Children's Foundation with our unique services. The Foundation works worldwide to raise public awareness and ease the financial burden of adoption. We especially like their Military Families Adoption Grant Program that is restricted to assisting military service members, their families and certain Veterans of the U.S. Armed Services," said ADS Client Charity Director, Ted Cox.

ADS is a leader in Internet promotion of car and boat donations and can usually be found on the first page of any search relating to "donate a car, boat, RV, truck, etc." According to Cox, "Approximately one million people per month go on-line each month and search for a charity to donate a car, boat or RV to... the Internet is the future when it comes to property donations."

"We are excited about our new partnership with Action Donation Services. Among its unique services that will be beneficial to OCF and our donors is a program that strives to maximize the selling price of property donations by "fixing up" or refurbishing donations whenever it will be beneficial to the foundation - and selling retail when feasible (rather than wholesale) in order to maximize the return, which will help our adoption grant making program," said Camile Luciano, Founder of OCF.

To donate your car, boat or other property to the Orphaned Children's Foundation or for more information visit the Action Donation Services® website: www.actiondonation.org, or call toll-free (866) 244-8464. ADS will pickup qualified donations throughout the U.S. free of charge to the donor.

Contact:
Ted Cox
Client Charity Director
619-993-7006
E-mail: ted.cox @ actiondonation.org
Web site: www.actiondonation.org

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Mautofied.com Announces a Banner Sales Year-to-Date of Custom Autos, Trucks, and Motorcycles

Despite declining sales of new vehicles in the U.S. and a nationwide economic slump, Mautofied.com has facilitated over 7,700 transactions as of October 31, 2008. Consistently surpassing expectations, Mautofied.com continues to see record numbers of unique visitors who use its proprietary classifieds to buy, sell, and trade their vehicles. It is now the largest site on the Web dedicated solely to custom cars, trucks and motorcycles.

We thought we'd see a drop off in visitors and sales with all the troubles in the economy, particularly the auto business

Orange, Calif. (PRWEB) November 20, 2008 -- Mautofied.com, the premier Web site for selling or trading custom cars and trucks, just announced that sales and trades of all types of custom vehicles continues to grow, reaching over 7,770 transactions as of October 31, with an aggregate value of over $55,000,000.

"We thought we'd see a drop off in visitors and sales with all the troubles in the economy, particularly the auto business," Mr. DeSimone, CEO of Mautofied said. "But that hasn't happened. We have a significant reach into the auto enthusiast market, which proves the durability of the Mautofied concept."

As the financial markets tighten and unemployment sky rockets, many auto enthusiasts have had to let their special projects go due to financial difficulties. The incentive to trade for or purchase something more fuel efficient or just the desire for a new project continues to fuel Mautofied's growth. With over 70,000 registered users, close to 600,000 unique monthly visits, and 12,000 new listings, Mautofied.com continues to innovate and enrich its custom classified niche. The site can be viewed at Custom Auto Classifieds.

Mr. DeSimone went on to explain the genesis of the concept for Mautofied.com. "I was in my last year of college and I was trying to sell my lowered '64 Impala. At the time the only place on the Web to list cars was Auto Trader. My custom car just got lost. I was getting calls from soccer moms wanting to know what hydraulics were. I knew there had to be a better way to reach an audience that appreciated a custom vehicle."

In 1999 Google had no listings under "custom auto classifieds." So there was no place on the Web to list vehicles that could be searched by categories of customization work. "I created Mautofied.com for auto enthusiasts who don't want to waste time sifting through thousands of stockers to find the one custom car their looking for. With our unique search parameters, Mautofied.com has developed a loyal following in the custom marketplace. It's now the third largest listing of autos for sale on the Web," Mr. DeSimone said. For the complete list of proprietary search categories go to Custom Searches.

"I didn't expect that a nationwide community of car lovers would sprout up," Mr. DeSimone said.

Customizing cars, trucks and motorcycles has a long tradition in many parts of the country; but once a car is modified, either to the engine, frame, body or interior, this typically skews the trade in value. Dealers don't want cars that have been customized simply because they're difficult to sell or because customizing voids the warranty. Sellers can advertise in the newspaper, but that's often expensive and won't reach beyond the borders of their local area. Sales of custom autos usually take place in the communities of car clubs or shows. When Mautofied went online, it created a nationwide car lot exclusively for custom vehicles. Now once someone completes a project, needs to sell, or is looking to trade they can tap Mautofied's nationwide audience quickly to reach auto enthusiasts who appreciate and find value in custom vehicles.

In turn, buyers can find the type of custom car, truck or motorcycle quickly because of the site's unique search categories. Cars are shipped all over the country, and even to foreign markets like Australia and England. "We get a lot of soldiers logging in from Iraq wanting to sell their rides back home. I'm glad we can help," Mr. DeSimone said. Mautofied.com now has over 10,000 testimonials of satisfied users from all over the world. Those can be viewed at Modified Testimonies.

Contact:
Marshall Morris
Director of Business Development
Mautofied, Inc.
800-991-7087 Office
714-271-6572 Cell

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